Plus Minus Zero is the brainchild of Japanese designer Naoto Fukasawa and is a range of electronic products and everyday items. The range features Heaters, Wall Clocks, Tea and Coffee Makers, Tote Bags, Calculators and Alarm Clocks all in Fukasawa’s unique style.

Born in Yamanashi Prefecture in 1956 Fukasawa graduated from Tama Art University in 1980. After having acted as the head of the American company IDEO’s Tokyo office, he established Naoto Fukasawa Design in 2003. Representative works include MUJI’S CD player (part of the permanent collection, MoMA New York), the mobile phones “Infobar” and “neon” and the ±0 brand of household electrical appliances, of which you see here. In recent years, he has released a host of new works with Italian companies B&B Italia, Driade, Magis, Artemide, Danese and Boffi, as well as in Germany and Northern Europe, and they have garnered a great deal of attention.

Available in the UK at twentytwentyone.